Devon McConville is a former day trader who owns First Place Coffee, a Phoenix-based coffee truck. Now, McConville runs a beloved fixture of the Phoenix drink scene: First Place Coffee, a coffee vendor on wheels. First Place Coffee serves specialty coffee and espresso drinks from a 1970 Chevy P10 truck that regulars know as "Matilda." "I really had this vision to really create a community around a mobile coffee business," McConville said. "It seems really small, to own and operate a mobile coffee business, but I think it really has a large effect that radiates out from it," McConville said.

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Persons: Devon McConville, McConville, —, Matilda, Alexandra Cocca McConville, Terrence Murtagh, Murtagh, Elizabeth Chung, Chung, Instagram, Bella Sayegh, Austin Hogland, they've, Kaytee Hogland, We're, she's Organizations: Service, Coffee, BI Locations: Devon, Phoenix, Austin